By Khan Porter
Guy: What’s this 180 Performance thing I hear you ask?
Good question! When Stu and I first started out, we basically pointed ourselves roughly in the direction we wanted to go and then rolled with it along the way. Even though we’re not too hung up on the outcome, we’ve always asked ourselves these questions:
- How can we add value to our customers? and
- How can we continue to improve 180 Nutrition as a company?
I’m a big fan of hanging out with people who are smarter than me (not hard I know!) that have skills and knowledge that I want to learn from. So we began to put a team together (learn more about them here) who I will be introducing more over the next few weeks, that will be contribute more to our blog and social channels etc. So everything remains the same (like our existing FB page), we are just adding more value.
Along with this 180 Performance was born. This is a space where a growing number of athletes will contribute and share their thoughts and knowledge.
Ever wondered what they eat before training? Or how they prepare for competition? Or how they rapidly reduce body fat a week before an event?
So over to one of our new team members, Mr Khan Porter. He’ll be overseeing more of the 180 Performance Facebook channel, so I’ll let him introduce the channel and himself a little more. Over to you Khan…
What is 180 Performance?
Khan: With 180 Nutrition growing at a rate of knots, it was only so long before a performance specific channel came into existence.
As a holistic health brand, we believe that nutrition and exercise are both essential ingredients, which when combined and seasoned with a bit of mental and spiritual nourishment, are a recipe for exceptional total wellness.
As such, it is my pleasure to announce that 180 Nutrition is now launching 180 Performance, our fitness, sports and CrossFit Facebook channel. Here we will be announcing and showcasing both our own athletic endeavours (however small or silly they may be) and the more spectacular efforts of our elite sponsored athlete team. (Who will be being announced shortly)
But far from simply being a brag board, this is also where we will be offering tips, training advice and information developing greater fitness, performance and of course body composition.
Guy: So tell us a little bit more about yourself and how you ended up here…
Khan: I met Guy and Stu about 7 or 8 months ago up at CrossFit Bare, we hit it off straight away and, well you can say things just snowballed from there.
My background is pretty diverse, with several years in the fitness industry as a PT and recently becoming a CrossFit Coach and also the last few years working in the creative industries, as a journalist, photographer and in web marketing. I currently write for UltraFit Magazine, CrossFit Media, Warhols Children magazine and have been published widely as both a fitness and travel writer.
When I first met Guy and Stu, they were launching a new product and navigating the often chaotic world of social media. We started to work on some collaborative projects which as their company grew lead to a full time gig, (which Stu quite grandly titled ‘Marketing Director’) hence why I’m here, and I couldn’t be happier!
The old saying goes “If you do what you love, you’ll never work a day in your life!” I guess technically we do work occasionally, but generally it just feels like mucking about!
You’ll probably be lucky (or unfortunate) enough to hear from me a bit from now on, so strap in as I can get pretty easily excited and go a little crazy from time to time… I think my friends call it ‘being creative’, but you can be the judges of that!
We’ve also been lucky enough to have a couple of lovely, beautiful and incredibly smart ladies join our team, but I’ll leave it to Guy to introduce them, as he’s far better a gentlemen then I and will no doubt do them the justice they deserve.
Have any questions you would like covered? Would love to hear them or any feedback in the comments section below…
