Rewind Eight Years Ago…
Not sure about you but I found this whole health and wellness thing very confusing. How did eating ever get so complicated?
Here I was, a fully qualified fitness trainer working in a state of the art fitness centre at the UTS (University of Technology, Sydney), and the nutritional advice I had been taught was simply not adding up. I had come to the conclusion that the infamous food pyramid sucked, and wanted to get to the bottom of it all and find out what it takes for amazing health.
Whilst on my search for the truth I stumbled across a small charity that had been helping people with chronic disease (mainly cancer). A team of health professional ‘renegades’ had decided to get together and use nutrition and exercise (mainly resistance training) as their prescribed therapy. The results I saw were staggering and it quickly highlighted how powerful food and exercise can be if prescribed correctly.
It also highlighted how appalling the food industry is with packaged foods, processed cereals/ grains recommended as our staple diet. On top of that, trying to provide a protein supplement to help with recovery after exercise was near impossible because of all the chemicals, artificial flavourings, sweeteners etc. Misinformation was endless and quality food products I could trust were sparse. Something had to change!
With the concept of a protein superfood in place, I met Stu on a surf patrol at Coogee Beach in Sydney. With an equal passion for true health and fitness and 20 years of graphic design experience, we teamed up together and 180 Nutrition was born in March 2010.
Fast Forward to Today… Our Mission
Guy Lawence (right) and Stuart Cooke
From day one we made it our mission to understand our customers needs and help them decipher what it actually takes to achieve (in our words) kick-ass health.
We do this in 3 ways by:
1) Connecting with the World’s Best Health Experts (via video & podcast interviews), uncovering new science/data and sharing the very best health advice.
3) Creating a Range of Deeply Nutritious Superfood Products. Products that are genuinely beneficial to your health, products that we use, our families use, real products that you can actually trust.
Furthermore we’ve created an amazing vibrant community of like-minded individuals. It’s here where we challenge conventional thinking, engage with each other around the globe and have a lot of fun sharing our discoveries along the way.
So please, stick around, explore and enjoy what we have to offer as we’ve one goal in mind, to help you get fitter and healthier every day!
Co-Founder & Director